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Case Study · Web Design

A Brand List That Brings People Through the Door

A family-owned Amarillo outfitter gets a single-page site that shows exactly which brands are on the racks before anyone drives over.

Website DesignRetail & Ecommerce
Top Notch Outfitters homepage with the store name and Amarillo, TX headline

The Store, Laid Out Before You Drive Over

Top Notch has sold outdoor and travel gear in Amarillo since 1987, and the site says that plainly. Who they are, what they stock, and where to find them all sit on one scrolling page.

The brand lists run in full for both men and women, clothing and footwear, because that is the question a shopper actually has. Anyone looking for Patagonia, Chaco, or Orvis in town can confirm it in seconds instead of guessing.

Everything a Visit Needs Is on the Screen

The phone number and the map link sit in the header at every screen size, and the hours and address repeat in the footer. A shopper on a phone can call or start driving without hunting for either.

Customer comments run near the bottom in the words the customers used, and a short contact form catches the questions that are not worth a call. The whole page reads in one scroll.