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Case Study · SEO & AI Search

First in the Map Pack. First in the AI Answer.

Six core phrases at number one in Amarillo’s local pack since 2022, and 76.2 percent share of local voice in Google’s AI answers, five times the nearest competitor.

SEOLocal SEOAI Search OptimizationHome Services
Classic Cleaning homepage, house cleaning service in Amarillo, Texas
76.2%Share of local voice in Google’s AI answersSE Ranking AI leaderboard · July 2026
Ahead of the nearest competitor (14.8%)Eight domains measured · July 2026
#1Local pack, all six core phrasesSE Ranking · July 2026
4 yrsHolding those positionsClient since 2022

Number one where the calls come from

In a category like house cleaning, the map pack is the business. Classic Cleaning holds the number one local pack position for all six of the phrases that matter most in Amarillo, from house cleaning amarillo to cleaning services amarillo tx, with organic listings sitting in the top four alongside them.

That did not come from volume. The site is small and the company is not the oldest in town. It came from the unglamorous work: one consistent name, address, and phone everywhere the business appears, a Google Business Profile that matches the site category for category, service pages that say plainly what the company does and where it works, and a steady flow of real reviews.

First in the answer, not just the list

Google now answers a great many searches before it lists anything. AI Overviews and AI Mode assemble a response and name a handful of businesses, and for most local companies that is a wall: of the eight cleaning companies measured in Amarillo, five are named zero times.

Classic Cleaning holds 76.2 percent share of local voice across those surfaces, against 14.8 percent for the next company on the list. The same entity discipline that wins the map pack is what makes a business legible to a model assembling an answer. The next frontier is the assistants that sit outside Google, where no cleaning company in this market has any presence yet, and that work is underway.