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Case Study · Web Design

Built for the Search That Happens Right After an Arrest

A criminal defense site with a page for every charge, so a scared searcher in Amarillo lands on the one that matches their situation.

Website DesignLocal SEOProfessional Services
Herrmann & Archer Law Firm homepage for criminal defense attorneys in Amarillo, Texas

A Page for the Charge, Not Just the Firm

Nobody searches for a criminal defense attorney in the abstract. They search for the thing they were charged with. So the site carries a separate page for each one: DWI, assault, drug possession, trafficking, marijuana possession, theft, weapons charges, juvenile cases, appeals, expunction, nondisclosures, probation violations, and more, with the drug pages nested under a parent so the structure reads the way the practice actually works.

The homepage still has to do the firm's job. It names the two attorneys, states their combined experience and Paul Herrmann's board certification, and lists the practice areas in plain language a person under stress can scan. An FAQ handles the questions people are too embarrassed to ask a lawyer first, like what to do about a warrant or whether to talk to police.

One Phone Call Away, at Two in the Morning

This is an urgent, high-anxiety search, and most of it happens on a phone. The firm's number sits in the header on every page as a tap-to-call link, the consultation is stated as free with no qualifier, and the office address links straight to directions. Nothing between a visitor and a human takes more than one tap.

Trust is the other half of the job. Client reviews run on the homepage, the attorney bios carry specifics rather than adjectives, and a separate marijuana defense campaign with its own vanity number gives that side of the practice a lighter voice without changing the tone of the rest of the site.