The 2026 Eleven Brand System
Our own 2026 identity: the eleven wordmark, the circle mark, and a rich-black system built to prove what we sell by wearing it.
The mark
The circle bug pairs the numeral 11 with a red accent stroke, holding up at every size from a browser favicon to building signage. The lowercase eleven wordmark carries the same geometry.
A system, not a logo file
Electric blue, lime, cyan, and punch on rich black. Plus Jakarta Sans for display, Outfit for reading, DM Mono for labels. The same system runs this website, our proposals, and everything a client sees.
More work
First in the Map Pack. First in the AI Answer.
Six core phrases at number one in Amarillo’s local pack since 2022, and 76.2 percent share of local voice in Google’s AI answers, five times the nearest competitor.
Built for the Search That Happens Right After an Arrest
A criminal defense site with a page for every charge, so a scared searcher in Amarillo lands on the one that matches their situation.
A Menu Site Built for the Order Button
A restaurant site that puts the full menu and the order button in front of anyone searching for pizza in Amarillo.
