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Case Study · Web Design

A Website That Gets to the Free Quote Faster

A deep service site that routes homeowners, businesses, and guard patrol clients to the right page and on to a quote.

Website DesignHome Services
Allstate Security Industries homepage with smart security and camera system messaging

Three Ways In, Not One Long List

Allstate sells to homeowners, to businesses, and to clients who need armed patrol. Those are three different buyers with three different questions, so the site gives each one its own path instead of pouring everything into a single services page.

Each path then goes deep. Cameras, fire alarms, access control, monitoring, environmental sensors, and drones all get their own page, so a search for any one of them lands on a page about that thing rather than on a homepage.

The Shortest Line to a Quote

Every path ends in the same place. Get a free quote, spelled out as three steps: call, quote, installation. The phone number rides the header on every page, and the monitoring rate is stated on the page instead of sitting behind a form.

The site also carries what a security buyer checks before signing. Licenses for Texas, New Mexico, and Oklahoma, a UL listed monitoring station, and the fact that the company has been doing this since 1926.