Google Ads Management
Be There When They Search.
Pay for the Click.
Track Every Call.
Google Ads reaches the one audience no other channel can: people searching for exactly what you sell, right now. Managed well, it's the most direct line to a ready buyer that money buys. Managed by defaults, it's a donation to Google. The difference is the management.
Google Will Happily Spend Your Budget. Spending It Well Is Your Job.
Run ads yourself and you'll meet the machine's defaults: broad match quietly showing your plumbing ad to people searching things you'd never guess, "recommendations" that raise your spend more reliably than your results, and no negative keywords standing between your budget and every irrelevant search in the county. None of it is a scam. It's just a system optimized for its owner, and its owner isn't you.
The gap between DIY and managed Google Ads is rarely the ads. It's the hundred small settings, match types, negatives, bid strategies, geographic bounds, ad schedules, that decide whether $1,000 buys forty real leads or four hundred wrong clicks.
Free Visibility AuditSearch, Local Services, Shopping. Different Doors, Same Customer.
Search ads are the classic: text ads at the top of results, triggered by keywords, paid per click, best for capturing anyone typing what you do. Local Services Ads are the one local businesses most often miss: the "Google Guaranteed" units above even the search ads for service trades, where you pay per lead instead of per click and the green checkmark does trust-building money can't. Shopping campaigns put product images and prices directly in results, the door for e-commerce catalogs. Most local service businesses should be running the first two together; most aren't running the second at all.
What "Managed" Actually Means.
Keyword Strategy & Negatives
The words that trigger your ads, and the longer list of words that shouldn't. We read the actual search-terms reports weekly and cut the waste, because every irrelevant click you don't pay for is budget that buys a real one.
- Match types
- Negative lists
- Search terms
Local Services Ads Setup & Management
The screening, the profile, the review flow, and the lead disputes that make LSAs work. For service trades, this unit alone often outperforms everything below it on the page.
- Google Guaranteed
- Pay per lead
- Reviews
Ad Copy & Extensions
Ads written like our direct-response copy everywhere else: specific claims, real offers, and every extension that earns more page real estate, call buttons, sitelinks, locations, at no extra cost.
- Headlines
- Sitelinks
- Calls
Geographic & Schedule Control
Your ads shown where you actually work and when you actually answer, with bids tuned by area and hour. A midnight click your office can't answer is a lead your competitor returns first.
- Service area
- Dayparting
- Bid adjustments
Conversion & Call Tracking
Tracked phone numbers and conversion goals wired before launch, so the report says which keyword produced which call, and cost per lead is a fact, not a feeling. ---
- Tracked numbers
- Form goals
- Real CPL
The Search-Terms Report Never Lies.
Every managed account's story is written in its search-terms report: what your budget actually bought. The unmanaged ones read like comedy, the plumber paying for "plumber salary" clicks, the roofer funding "how to patch my own roof." The managed ones read like a customer list. In the audit, we'll pull yours (or your market's costs, if you've never run ads) and show you the difference line by line, which tends to make the case better than any pitch could.
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Tracking First. Launch Second.
Google Ads engagements run the paid-speed version of the house process, with one non-negotiable order of operations: tracking is wired before a dollar spends, because optimizing untracked campaigns is guessing with better vocabulary. Then weekly search-term reviews, bid and budget tuning, and the monthly ledger report.
Questions, Answered.
H2:** Questions, Answered. **What are Local Services Ads, and should my business use them?
Local Services Ads (the "Google Guaranteed" listings with green checkmarks) appear above regular search ads for home services, legal, and other local trades. You pay per lead, not per click, Google backs the work with its guarantee badge, and reviews drive your position. If you're an eligible service business and not running them, you're conceding the top of the page. We handle the screening, setup, and lead management.
Why hire management instead of running Google Ads myself?
Because the platform's defaults favor the platform. Broad targeting, automated recommendations, and missing negative keywords are how DIY accounts leak, and the leaks are invisible unless you read search-terms reports and know what shouldn't be there. Management pays for itself in the waste it removes before it ever improves an ad.
How much should I spend on Google Ads?
Enough for your market's click costs to produce real lead volume, which varies enormously by industry and geography. The audit prices your actual keywords before you commit, so the budget conversation starts with your market's numbers instead of a rule of thumb. Management is separate and starts at $300/month, per our PPC pricing.
Should I bid on my own business name?
Usually yes, and it's cheap insurance: branded clicks cost little, and if competitors bid on your name (they can, and in many markets they do), your ad keeps them from sitting above your own listing. The audit checks whether anyone's bidding on your name right now. Owners are rarely happy with the answer.
What's a Quality Score, and why does it matter?
Google's 1-10 rating of how relevant your ad and landing page are to the keyword. Higher scores mean lower costs for the same positions, which is why the landing page is part of the ads work, not a separate concern. It's also why tightly managed accounts pay less per click than sloppy ones bidding identically. ---
Find Out What Your Market's Clicks Cost, and Who's Buying Them.
The audit prices your keywords, checks who's bidding on your name, and, if you've run ads before, reads your search-terms report line by line. Free, and occasionally infuriating.
You own everything we build. No long-term contract. No surprise invoices, ever. And the free audit is yours either way.