Plumbing · Amarillo, TX
275 Calls in Five Months.
The Phone Is the Only Report a Plumber Trusts.
In the Trades, Rankings Are Vanity. Calls Are Rent.
A plumbing company doesn't care about impressions, and it shouldn't: the business runs on the phone ringing with someone's water heater already broken. Jasper Plumbing came in with the standard local-trades problem, solid work, invisible online, competitors soaking up the emergency searches, and one non-negotiable success metric: more calls, provably caused by the marketing.
Site, Search, and Tracking, Built as One Thing.
The website was built to convert the emergency searcher: fast, mobile-first, phone number everywhere it should be. Local SEO and Google Business optimization put it in front of the searches that matter, and call tracking was wired in from day one, because a result you can't attribute is a result you can't repeat. In July 2025, the compounding authority produced its newest dividend: Jasper's first AI citations, the early innings of the visibility that decided AW Broadband's category.
The Ledger.
| Result | Number | Source |
|---|---|---|
| Inbound calls | 275 in five months (Feb–Jun 2026) | Google Business Profile |
| Organic traffic | +33.8% year over year (Feb 1 – Jul 26, 2026 vs 2025) | Google Analytics |
| AI citations | 9, up from zero; first citations July 2025 | SE Ranking |
Notice what's not here: rankings screenshots, impression graphs, "visibility scores." When the client's business is the phone, the phone is the report.
Repeatable Is the Point.
Nothing in this study is exotic, and that's its value: a converting site, disciplined local SEO, a maintained profile, honest tracking, and patience measured in months, the same playbook now producing Jasper's first AI citations without a dollar of additional scope. If you run a trade, this is the study to hold us to, because your business is built like this one.